San Diego's #1 Marketing Partner for Service Businesses

Your Phone Should Be
Ringing Off the Hook

SEO, content, and social media built for plumbers, electricians, contractors, and coaches. We turn San Diego's best service businesses into the first call when something breaks.

Book Your Free 30-Min Strategy Session → See Client Results
0x
Avg client return on investment
0M+
Views generated for clients
0+
Service businesses served
What We Do

Everything your trade needs.
One team that delivers.

We work with a maximum of 15 service businesses at a time. When you're in, you get everything we've got.

Client Results

Real numbers.
Real service businesses.

We don't take retainers and figure it out later. These are calls booked, jobs won, and rankings earned from clients who trusted us first.

0x
10x ROI
Creative strategy, studio filming, and editing. He posted it. 10x ROI within 27 hours.
Tommy · Copywriter · San Diego
0K+
Organic views in 2 days
One video. 27,000+ organic views in 48 hours. Zero ad spend. Pure content strategy.
Max · Fitness Coach · San Diego
0 calls
Inbound calls — same day it posted
Four qualified inbound calls the same day the video went live. No cold outreach. No ad budget.
Max · Fitness Coach · San Diego

I walked away from a $10,000/month job because I saw what generic marketing was doing to good businesses. Every client I take on gets the same attention I'd give my own. When your business grows, that's the only scoreboard that matters.

Peyton Balsbaugh
Peyton Balsbaugh Founder, Clarity Capital Holdings LLC · Former IBEW 569 Electrician
15
Client maximum.
Full focus or we don't take you on.
Portfolio

Real clients.
Real results.

Every engagement starts from scratch. No templates, no recycled playbooks.

Copywriter
Tommy
San Diego, CA

Creative strategy, studio filming, and full video editing. Tommy posted it himself. 10x return on investment within 27 hours. Zero ad spend.

10x
ROI in 27 hrs
$0
Ad spend
SEO · Content Strategy
Fitness Coach
Max
San Diego, CA

One video. 27,000+ organic views in the first 48 hours. Four qualified inbound calls the same day it posted. No ads, no cold outreach.

27K+
Organic views · 48hrs
4
Inbound calls · same day
Social Media · Content Marketing
Social Media Clients

Creators we've worked with.

In collaboration with Optic Element and South O Creative.

tommyloutzenheiser
Tommy Loutzenheiser
@tommyloutzenheiser
11K followers
joebaena
Joseph Baena
@joebaena
611K followers
joshterryplays
Josh Terry
@joshterryplays
367K followers
omar_therockstar
Omar Elattar
@omar_therockstar
238K followers
beaverfleming
Beaver Fleming
@beaverfleming
134K followers
the.chrisaguilar
Christian Aguilar
@the.chrisaguilar
117K followers
matthewwelsh
Matthew Welsh
@matthewwelsh
45K followers
askdrmatt
Matt Hubbard
@askdrmatt
27K followers
max_sandquist
Max Sandquist
@max_sandquist
14K followers
santiago.cxstro
Santiago Castro
@santiago.cxstro
13K followers
andy_nextgen
Andres Zamora
@andy_nextgen
13K followers
thegeneraljon
Jon Soriano
@thegeneraljon
10K followers
brunomoreiraofficial
Bruno Moreira
@brunomoreiraofficial
5K followers
itschrisnott
Chris Nott
@itschrisnott
4.2K followers
tommyloutzenheiser
Tommy Loutzenheiser
@tommyloutzenheiser
11K followers
joebaena
Joseph Baena
@joebaena
611K followers
joshterryplays
Josh Terry
@joshterryplays
367K followers
omar_therockstar
Omar Elattar
@omar_therockstar
238K followers
beaverfleming
Beaver Fleming
@beaverfleming
134K followers
the.chrisaguilar
Christian Aguilar
@the.chrisaguilar
117K followers
matthewwelsh
Matthew Welsh
@matthewwelsh
45K followers
askdrmatt
Matt Hubbard
@askdrmatt
27K followers
max_sandquist
Max Sandquist
@max_sandquist
14K followers
santiago.cxstro
Santiago Castro
@santiago.cxstro
13K followers
andy_nextgen
Andres Zamora
@andy_nextgen
13K followers
thegeneraljon
Jon Soriano
@thegeneraljon
10K followers
brunomoreiraofficial
Bruno Moreira
@brunomoreiraofficial
5K followers
itschrisnott
Chris Nott
@itschrisnott
4.2K followers
Strategy Session

We don't work with everyone.
We choose to work with you.

We cap our roster at 15. Everyone on it gets the same level of attention we'd give our own business. Before we take anyone on, we vet for fit: do the values line up, is there real ambition behind it, and are you actually willing to put in the work. If all that checks out, we start with a 30-minute strategy session at no cost. We look at your market, your competitors, and where the real opportunity is. You walk away knowing exactly where you stand.

This session is for you if

  • ✓You run a local service business and want to own your market
  • ✓Referrals are keeping you alive but not helping you grow
  • ✓You're watching competitors rank above you on Google and want to fix that
  • ✓You're ready to build something that generates leads on its own

Skip this if

  • ✗You want results in two weeks without building anything real
  • ✗You're not open to changing how you show up online
  • ✗You're looking for the cheapest option in the room
  • ✗You're not yet doing at least $10K a month in revenue
Book Your Free 30-Min Strategy Session

30 minutes. Free. No obligation. Spots fill fast.

The Clarity Results Guarantee™

We get your phone ringing.
Or we work for free until it does.

If we don't increase your qualified leads by at least 30% in the first 90 days, you don't pay a cent. Period. No fine print. No "results may vary." No weasel clauses. We only make that offer because we don't take on businesses we aren't confident we can help. That's why the strategy session exists. We'd rather turn down the wrong fit than compromise what we deliver.

FAQ

Questions contractors actually ask

5.66 billion people use social media every month — more than 2 in 3 people on Earth. Instagram alone hit 3 billion monthly active users in 2025. Your customers are already on it. By the time someone reaches out, they've already seen your work, watched your content, and made up their mind. We generated 4 qualified inbound calls for a client the same day a single video went up. No ad spend. No outreach. One video, four calls.
Most agencies will tell you 6 to 9 months. That timeline assumes you're posting stock photos and hoping something sticks. 27,000+ organic views in 48 hours is what we got for a client with one piece of content built around a real story. Give it 90 days of actual strategy and you'll know exactly what's moving and what isn't. If you're 6 months in and still waiting, the problem isn't the platform.
Before-and-after video is the highest-converting format for service businesses. Short-form video reaches 2.25x more people than image posts on Instagram, and carousels drive 109% more engagement per person reached. Beyond format, specificity matters more than anything. "Installed 40 solar panels on a 3,200 sq ft home in La Mesa. Homeowner saves $340/month" is a post someone screenshots and sends to their spouse. "We do quality work" gets scrolled past in half a second. When someone can picture themselves in the result, they reach out.
Both, but not at the same time. Organic content establishes the credibility that makes ads worth running. Without it, you're paying to send cold traffic to a page that gives people no reason to call. Cost per lead on paid social has spiked 80%+ for home services businesses that skipped the organic foundation. Our approach is to build the organic presence first, then use Meta ads to amplify what's already performing and retarget people who've already engaged with your content. At that point, ad spend starts pulling real returns.
Industry benchmarks put contractors at 5 to 15% of annual revenue depending on growth stage. If you're doing $50K a month and spending $0 on marketing, referrals are your entire pipeline and one slow season can stall everything. The bigger question isn't how much to spend, it's which channel actually closes jobs. Phone calls convert to 10 to 15x more revenue than web leads and callers close 30% faster. Whatever you spend, the goal is calls booked, not clicks counted.
The most common mistake is treating social media like a portfolio: job photos, a logo, captions that say "call us for a free quote." Nobody shares that. Nobody sends that to their neighbor. Content that gets people to pick up the phone shows the work in a way they can relate to, with enough detail that they feel like they already know you before they call. We look at what every client has already posted before we build anything, so we're not guessing at what hasn't worked.
Contact

Come ready to talk numbers.

We audit your online presence before we ever get on the phone. The session starts with substance: your service area, your rankings, and what your competitors are doing that you aren't. By the end of 30 minutes, you'll know exactly where you stand.

  • 📞
    Free 30-minute strategy session. We audit your online presence and show you exactly what's holding you back
  • 📍
    Based in San Diego, CA. Serving local service businesses across the county
  • ✉️
    peyton@sdclarity.com

First, what's your name?

Just your first name is fine.

What's your email, ?

We'll send your strategy session confirmation here.

What type of service business do you run?

Pick the one that fits best.

How are you currently booking jobs?

Select all that apply.

What's your current monthly revenue?

Ballpark is fine. We use this to tailor the right strategy for you.

Be honest. What's your #1 biggest problem right now?

Don't skip the details. The more specific you are, the more value we can deliver on the call.

When are you looking to make a move?

On a scale of 1–10, how serious are you about growing?

1 = just browsing, 10 = I'll do whatever it takes.

Last step. Lock in your call.

We'll confirm your spot by phone. Your Instagram and website help us prep your free audit.

🤝

You're in!

Click below to grab your spot on Peyton's calendar. Spots fill fast.

Pick Your Time Slot →